BLOG: The Story Of Absolut Vodka’s Latest Feminist Effort

Can a “consumer whisperer” be an agent of societal change?
Kristina is exploring this question in her latest blog post, as she dissects the attempts of Absolut Vodka to appear feminist.
Read about the story of Big Alcohol’s latest attempt to capture the values (and attention and money) of empowered, emancipated women and other feminists and see how Kristina exposes the hypocrisy and contradictions of this latest campaign…

BLOG: Movendi’s Physical Distancing and Self-Isolation* Coping Kit

A letter from Movendi International President Kristina to our members and friends worldwide.
We have entered unexpected times when we are all of a sudden exposed to a completely unforseen situation, in which conditions change rapidly, and our lives have to be re-organized. Many countries have declared national crises. We see more and more quarantine orders being implemented and the requests for self-isolation and social distancing are urgent. Everyone is affected, every person, family, community and society. The most vulnerable are at greater risk than the more privileged ones and will, inevitably, be affected disproportionately.
And so, the role that each of us and we together as a movement can play in the coming weeks and months also matters. Together, we can make a real difference. And everything starts with being there for one another, in our spirit of solidarity, that is core of our DNA.
In this spirit, Movendi International will step up and do what we can do as global umbrella. We have devised four concrete measures that Kristina outlines and invites our members to join and participate in…

BLOG: Let Me Introduce: Movendi International

We were founded in 1851, meaning almost 170 years ago. On December 14, 2019, our members gathered for an Extraordinary World Congress and unanimously decided to change our name. We are now Movendi International and I’m proud of how far we have come since 1851. We have successfully transitioned into two new centuries as a global movement and as times are changing ever faster and ever more dramatically, it is our challenge to adapt. Such adaption processes require honesty and open-mindedness and a focus on our values, vision and mission…
Kristina’s latest blog post explores the three reasons why changing the name is the way to go and the two reasons why Movendi was the choice to go with; as the name change concludes a decade-long modernization process, she also links back to the proud historical context in order to chart the way into the future of the 21st century…

BLOG: Who Will Be King?

Kristina analyzes the new partnership between the World Health Organization and Fifa about health promotion through football. She asks: Can FIFA be a force for good or is WHO surrendering its credibility and norm-setting role in alcohol prevention?
She explores the positive aspects of the partnership agreement, the risks and outlines her hopes for what the collaboration will mean for alcohol prevention in world football. In her critical assessments of Fifa’s role in promoting alcohol harm, she shares three expecations for this new deal…

BLOG: Our 2018 Best Nine And The Stories They Tell

Choosing nine out of 266 Instagram posts means to leave out crucial events, brilliant people and beautiful moments. And as I scrolled through our posts I felt tremendous happiness about our work, thankfulness for all the dedication, and pride for the impact our work had in 2018. It’s breathtaking to see, remember and be part of it…

BLOG: A Star Is Born And So Many Are Lost

To me, it is obvious. We do not care. We exploit. In the name of fun. Entertainment. Even friendship. The lack of reflection in this area is alarming and harmful and it needs to change. We are talking about removing the stigma around (alcohol) addiction; we are talking about removing stigma about mental health problems, including substance use disorders but removing the stigma is impossible in this alcohol norm that glorifies the substance and completely ignores the harms of all the promotions, ill-concieved jokes, advertisments and endorsements…

BLOG: We Care

These are times when our political leaders work to divide us and separate us by spreading lies and fears and hatred about different groups of people, instead of looking for true solutions to real problems. These are troubling times, when opinions are taken for facts, when talking points have replaced dialogue, when shouting is more important than listening, when corporate interests drown out people’s needs, when ideology trumps reality, when respect has become weakness and when truth has become an afterthought.

In times like this, it can be hard to feel hope and to see where change should come from. I believe, the starting point for change is to resist giving up and retreating, and instead stand firm by saying:

I care. We care. Let’s go…

BLOG: Whose Water? Water For All People Or Only For Big Alcohol?

What do South Africa and Mexico have in common?
At first glance they seem like two very different countries, cultures, geographies, languages and people. But at second glance, there’s (at least) one similarity – and that concerns how Big Alcohol uses the water of the local communities…

BLOG: Time’s Up For Big Alcohol Exploiting Feminism

History is clear: when the alcohol industry had the chance to be part of advancing Women’s Human Rights, it chose unequivocally: their own profits. And the alcohol industry keep choosing marketing practices that subordinate, de-humanize and sexualize women. When Big Alcohol executives get to choose whether or not to be part of creating a culture of gender equality and women empowerment that is immune to men’s violence against women, they choose profits over women empowerment. Only now that women and girls have been identified as “emerging market” with vast potential for corporate profits they pretend to care for feminist values…