Topic: Corporate Consumption Complex

NEWS: Australia: Cancer Council WA Calls Out Opportunistic Alcohol Marketing

Following an avalanche of alcohol ads on print and social media, the Cancer Council WA has called out the alcohol industry for opportunistic alcohol marketing. The organization says the alcohol industry is opportunistically using the COVID-19 pandemic to present themselves as responsible corporate citizens when their real motivation was to promote their products and brands…

NEWS: Poland: Big Alcohol Lobbies For Online Retail Permission

Amidst the COVID-19 pandemic which is threatening almost all industries globally, in Poland, Big Alcohol lobbies relentlessly for online retail permission to protect their profits. A Big Alcohol lobby group is pushing for the government to permit online alcohol delivery…

NEWS: Scotland: Diageo Workers Request Halt of Operations

Safety concerns at Diageo production sites and heightened levels of stress have led the worker’s union to call for a stop of production at all bottling and distilling sites across Scotland. The worker’s union Unite has written a letter to the senior management requesting to halt productions. This was requested as stress and anxiety levels of workers are heightened due to the pandemic…

NEWS: Big Alcohol Commits To Only Selling Alcohol-Free During COVID-19 Crisis*

The ten largest alcoholic beverages companies in the world have announced their collective decision to halt all retail and promotions of alcoholic products and instead only sell alcohol-free beverages, for the duration of the COVID-19 crisis…

alcohol marketing ads promo tv liquor

NEWS: Big Alcohol Exposed: Coors Cancels Two Ads

In light of the COVID-19 pandemic Big Alcohol company MillerCoors has had to cancel two of their ad campaigns. The ads exposed Coors’ unethical mareketing strategies – through the lense of the current global health crisis…

NEWS: Africa: Big Alcohol Making Inroads

In Africa Big Alcohol is making inroads with their efforts to convert alcohol abstainers to consumers, specifically targeting the middle class and youth. The World Health Organization is alarmed.
Alcohol use and related problems, including addiction, is spreading fast in Africa – driven by multinational alcohol industry giants in pursuit of profits. The situation has gotten worse over the years due to accelerating urbanization and economic development leading to bigger disposable incomes of people…

BLOG: You’ve Never Thought About The Alcohol Norm In This Way Before

The vast majority of the Swedish population does not value alcohol as an aspect of social gatherings. But the alcohol norm – not only in Sweden but across the world – seems to create a culture where people consume alcohol despite not wanting to.
How come people’s preferences can be suppressed in such a scale?
Why is it like that?
Who benefits from this actually?
In his revolutionary blog post, Lucas provides through-provoking answers to these questions. With the use of state-of-the-art science, he then suggests a completely new way to think about the role of alcohol in our societies…

alcohol marketing ads promo tv liquor

NEWS: How COVID-19 Affects Alcohol, Advertising Industries

The COVID-19 pandemic is rapidly spreading across countries. As of now, the virus has spread to 198 countries and territories and has caused a total of 488,345 infections worldwide. The pandemic has affected many industries around the world.
This article investigates how the COVID-19 pandemic and its consequences are affecting the alcohol and the advertising industries. This articel is as well as illustrating some troubling emerging trends…


Major alcohol producers have announced their commitment to helping fight the novel coronavirus, COVID-19. Alcohol producers are shifting production to make hand sanitizers.
While this is welcome, there are several reasons for caution and concern.
In this statement of concern, Movendi International addresses three aspects that show worrying developments. We also make three calls for urgent action to mitigate alcohol harm during the COVID-19 Pandemic.
Movendi International is gravely concerned about free PR and extensive media coverage of a health harmful industry; we are worried about preferential treatment of alcohol producers by regulators that might foment alcohol harm; and we are seriously concerned about the deregulation and weakening alcohol policy protections.
In response, Movendi International makes a call to action on three issues…

BLOG: The Story Of Absolut Vodka’s Latest Feminist Effort

Can a “consumer whisperer” be an agent of societal change?
Kristina is exploring this question in her latest blog post, as she dissects the attempts of Absolut Vodka to appear feminist.
Read about the story of Big Alcohol’s latest attempt to capture the values (and attention and money) of empowered, emancipated women and other feminists and see how Kristina exposes the hypocrisy and contradictions of this latest campaign…