Tagged: alcohol marketing

alcohol marketing ads promo tv liquor

NEWS: Big Alcohol Exposed: Coors Cancels Two Ads

In light of the COVID-19 pandemic Big Alcohol company MillerCoors has had to cancel two of their ad campaigns. The ads exposed Coors’ unethical mareketing strategies – through the lense of the current global health crisis…

NEWS: Africa: Big Alcohol Making Inroads

In Africa Big Alcohol is making inroads with their efforts to convert alcohol abstainers to consumers, specifically targeting the middle class and youth. The World Health Organization is alarmed.
Alcohol use and related problems, including addiction, is spreading fast in Africa – driven by multinational alcohol industry giants in pursuit of profits. The situation has gotten worse over the years due to accelerating urbanization and economic development leading to bigger disposable incomes of people…

alcohol marketing ads promo tv liquor

NEWS: How COVID-19 Affects Alcohol, Advertising Industries

The COVID-19 pandemic is rapidly spreading across countries. As of now, the virus has spread to 198 countries and territories and has caused a total of 488,345 infections worldwide. The pandemic has affected many industries around the world.
This article investigates how the COVID-19 pandemic and its consequences are affecting the alcohol and the advertising industries. This articel is as well as illustrating some troubling emerging trends…

PRESS RELEASE: STATEMENT OF CONCERN REGARDING THE ALCOHOL INDUSTRY DURING COVID-19 CRISIS

Major alcohol producers have announced their commitment to helping fight the novel coronavirus, COVID-19. Alcohol producers are shifting production to make hand sanitizers.
While this is welcome, there are several reasons for caution and concern.
In this statement of concern, Movendi International addresses three aspects that show worrying developments. We also make three calls for urgent action to mitigate alcohol harm during the COVID-19 Pandemic.
Movendi International is gravely concerned about free PR and extensive media coverage of a health harmful industry; we are worried about preferential treatment of alcohol producers by regulators that might foment alcohol harm; and we are seriously concerned about the deregulation and weakening alcohol policy protections.
In response, Movendi International makes a call to action on three issues…

BLOG: The Story Of Absolut Vodka’s Latest Feminist Effort

Can a “consumer whisperer” be an agent of societal change?
Kristina is exploring this question in her latest blog post, as she dissects the attempts of Absolut Vodka to appear feminist.
Read about the story of Big Alcohol’s latest attempt to capture the values (and attention and money) of empowered, emancipated women and other feminists and see how Kristina exposes the hypocrisy and contradictions of this latest campaign…

NEWS: Lithuania: Most People Happy with Alcohol Retail Laws

According to a survey commissioned by the Drug, Tobacco and Alcohol Control Department, most people in Lithuania are happy with current alcohol retail laws.From 2018 itself majority of Lithuanians backed the improved alcohol control in the country. Now the support is grown even more as the positive effects of the laws become observable in communities. The survey carried out by Spinter Tyrimai in 2019, on 1000 Lithuanians aged 18 to 74 found, 51% have a positive opinion about existing alcohol restrictions…

NEWS: Worldwide Alcohol Policy Newsletter Week #11

Welcome to another week of carefully curated highlights from Alcohol Policy News, Latest Science Digest, and Big Alcohol Watch. Alcohol policy news come from Sweden, Wales, Kenya and the Women’s Rights movement. The Latest Science Digest covers the link between alcohol availability and violence, how older women perceive their own alcohol use, the link between alcohol, DNA damage and cancer, and the alcohol expectancies that children hold. The Big Alcohol Watch exposes an ugly new trend, the lobbying onslaught in Ireland, and another self-regulation failure in the UK. The Special Feature deals with the growing need for better regulation of digital alcohol trade…

NEWS: Ugly New Big Alcohol Trend: Spiking Childhood Drinks

The newest ugly Big Alcohol trend is spiking childhood drinks with alcohol, such as DrunkenD the alcohol version of the orange juice Sunny Delight. The new trend is marketed to 20-to 30-year olds or the millennial generation through spiking drinks of their childhood with alcohol…

NEWS: Australia: Health Experts Support Laws Regulating On-Demand Liquor Delivery

Health experts from Australia at the Alcohol, Tobacco and other Drugs Council in Tasmania (ATDC) express strong support for laws regulating on-demand liquor delivery. The ATDC is supporting tougher measures after a study by the University of New South Wales (UNSW) found current regulations were failing to protect minors…

NEWS: UK: Big Alcohol Fails Labeling Update

Big Alcohol fails at labelling update as it is revealed nearly three quarters of alcohol sold in the United Kingdom do not follow government guidelines.
After 4 years of the new alcohol use guidelines having been in practice in the UK, Big Alcohol is still failing to bring their labels in line with the new information…