Tagged: Digital Marketing

NEWS: Australia: Big Alcohol Targets Women During COVID-19

Big Alcohol targets women during COVID-19 in Australia and more women are consuming alcohol during the pandemic. These strategies are highly unethical specially during the current pandemic considering that alcohol is known to weaken the immune system making people more susceptible to COVID-19 and its complications…

NEWS: Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…

NEWS: Sweden: Government Takes Action Against Online Wine Trade

The Swedish government has decided to take action against the online wine trade.
In recent years, the online wine trade has increased like an avalanche. From 41 vendors in 2010 to 117 vendors in 2020. Now the government wants to put a stop to it…

REPORT: Exposure to Digital Alcohol Marketing and Alcohol Use

Although more research is needed, existing studies suggest that engagement with digital alcohol marketing is positively associated with increased alcohol consumption and increased binge or hazardous alcohol use behavior.
Governments should consider implementing digital alcohol marketing regulations under the precautionary principle as the alcohol industry’s self-regulated marketing codes are likely ineffective at protecting populations vulnerable to alcohol-related harm…

NEWS: Argentina: Growth of Digital Alcohol Retail

Digital alcohol retail is seeing a sales growth in Argentina and with it consumption and alcohol harm is set to increase. But the government is failing to adopt evidence-based alcohol policy solutions.
Many existing physical alcohol stores have adopted an online channel and delivery system for alcohol retail. There are websites completely devoted to alcohol retail and delivery as well. Home delivery is making online alcohol retail ever more popular. There are four mechanisms driving the increase in digital alcohol retail…

NEWS: Cambodia: Youth Campaigns Against Online Alcohol Ads

Youth in Cambodia have mobilized to campaign against online alcohol ads. A group of youth launched a social media campaign against posts that advertise alcohol consumption. The group says such advertising exhibited a lack of dignity and set a bad example for younger generations…

REPORT: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults

These findings suggest that there is a lot to be concerned about in this context, especially since many minors can be exposed to influencers’ alcoholposts, potentially leading to increased alcohol use among this vulnerable age group. The researchers therefore advice future researchers to further investigate this topic, and propose that legislation for alcohol advertising needs to be adjusted to account for the context of social networking sites…

NEWS: Big Alcohol: Tequila Maker Uses Insta Stories to Sell

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With this, Patrón is the first liquor brand to allow ordering directly through Instagram, according to Adweek reporting.
The new feature allows users to directly buy liquor by swiping up on ads in Patrón’s Instagram stories. Users can place orders that are delivered via third-party platforms …

NEWS: Facebook Exposes Minors to Harmful Ads

An investigation by the Guardian and the Danish Broadcasting Corporation has found Facebook has marked minors as “interested in” alcohol and gambling, thereby exposing them to harmful ads.
Facebook’s advertising tools show some 940,000 minors under the age of 18 years are flagged as being interested in alcoholic beverages and 740,000 are flagged as interested in gambling…