Tagged: Heineken

NEWS: Big Alcohol Bets on Free Beer After COVID-19 Lockdowns

Big Alcohol’s latest strategies to protect and promote their profits include schemes of pre-bought beer and free beer vouchers as bars and restaurants open across Europe and around the world after COVID-19 lockdowns. Big Alcohol has started offering various schemes to pull back people into buying alcohol from bars and restaurants. These include pre-paid beer and free beer schemes…

NEWS: WHO Foundation Established to Support Critical Global Health Needs

The World Health Organization has established the WHO Foundation to support critical global health needs. The Foundation will fund the WHO and trusted partners to deliver on the Organization’s “triple billion” goals. These goals aim to: protect 1 billion people from health emergencies. But concerns remain about the ethical standards of the WHO Foundation around its corporate partnerships and donors. Health harmful industries such as the alcohol industry are seeking to break their way into WHO through corporate social responsibility schemes to undermine WHO’s credibility, influence its normative guidance and derail its policy-making processes. It remains to be seen which firewalls against conflicts of interest the new WHO Foundation will set up and implement…

NEWS: COVID-19 Effects on Big Alcohol Sales, Profits

The current COVID-19 pandemic has been affecting the alcohol industry globally and a downturn in sales and profits is predicted to last well into the future. But Big Alcohol is exploring more novel strategies to protect their profit as much as possible, including focusing on lower cost products and building more on minimum contact e-commerce with alcohol delivered directly to the consumer. Lower alcohol prices and bigger availability, however, will mean greater harm for people and communities…

NEWS: Alcohol Sales Ban in South Africa: Benefits and Big Alcohol Opposition

The South African government implemented an alcohol sales ban early on when COVID-19 hit the country, as part of its public health response to contain the spread of the virus. The ban is intended to reduce the heavy alcohol burden on the country and specifically on the healthcare system. From the beginning of the ban Big Alcohol has been unrelenting in their opposition. The government’s strong stance in not giving into the opposition is proving fruitful as reports show the ban is benefiting South African society…

NEWS: Big Alcohol Sees Sales Collapse Due To COVID-19

Lockdown measures to reduce the spread of COVID-19 have led to halt on-trade alcohol sales with the closure of bars and restaurants. Now, Big Alcohol sees their sales collapse due to this situation…

NEWS: Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…

alcohol marketing ads promo tv liquor

NEWS: Big Alcohol Exposed: Coors Cancels Two Ads

In light of the COVID-19 pandemic Big Alcohol company MillerCoors has had to cancel two of their ad campaigns. The ads exposed Coors’ unethical mareketing strategies – through the lense of the current global health crisis…

REPORT: Alcohol: Global Health’s Blind Spot

Alcohol control is in dire and urgent need of the strong champions within the UN system afforded to tobacco control. Academics and health professionals have called for a framework convention on alcohol control; however, before this guidance can be made, the global health community needs to recognise its blind spot…

NEWS: Big Alcohol Fight: Heineken in Trouble in Brazil

Big Alcohol company Heineken appears to be locked in a fight with Coca-Cola over trouble regarding their distribution contract since the Brazil Kirin acquisition by Heineken. In October 2019, an arbitration tribunal decided Heineken must keep distributing its existing Kaiser products via the Coca-Cola network until March 2022, keeping the dates in the original contract…

NEWS: Africa: Is Heineken Brewing Better Future?

Heineken makes bold claims about brewing a better future in Africa, but does this beer giant actually do what they say? Author of “Heineken in Africa”, Olivier van Beemen explores the current state of Heineken’s operations in the African region, which suggest the better future they are brewing is for no one but themselves and their mostly western shareholders…