Tagged: Influencer Marketing

NEWS: Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…

NEWS: Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…