Tagged: Millennials

NEWS: Millennials Are Bored By Alcohol, Prefer Sobriety

In an episode of The Idea File by The Atlantic writer Amanda Mull delves into the changing attitudes of Millennials towards alcohol. The writer has found that Millennials attitude towards alcohol has changed to wanting to reduce use. She condust the analysis through seeking opinions via twitter…

NEWS: Scotland: University Closes Alcohol Bar, Opens Alcohol-Free Space

A Scottish University has closed its Student Union bar as more students shift to alcohol-free living. In Abertay University, located in Dundee, Scotland, stocking alcohol at Bar One was no longer viable as the income generated from sales dropped drastically in recent years…

NEWS: USA: Sober Curious Movement Growing

The sober curious movement is growing in the US with two thirds of millennials aiming to reduce their alcohol consumption. Nielsen reports, 47% of US consumers over the age of 21 are making a concerted effort to reduce their alcohol intake – a figure that leaps to 66% when looking specifically at millennials, who are driving this change…

NEWS: USA: More Millennials Dying of ‘Deaths of Despair’

Over the past decade, young adults from the millennial generation were more likely to die from alcohol, other drugs and suicide or “deaths of despair”. The analysis of Centers for Disease Control and Prevention data found the increases for these three “deaths of despair” combined  were higher for millennials than for Baby Boomers and senior citizens…

NEWS: Big Alcohol Targets Millennials With “Wellness” Products, Youth-Specific Marketing

Millennials spend less money on alcohol than previous generations, according to an alaysis of the 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey.
Millennials are showing trends of reducing or altogether stopping alcohol use. This is specifically true of beer. The trend is in line with millennials switching to a more healthy lifestyle overall. But the alcohol industry is gearing up to capitalize even on this trend – with “new” products and more youth-focused alcohol marketing…

NEWS: Trend: Millennials Are Going Alcohol-Free

There is a growing trend across the Western world where more and more millennials are starting to opt for an alcohol free lifestyle. This can be seen as part of the growing trend where young people are opting to live a wellness-oriented life. For a long time alcohol linked socializing has played a major role in initiating and sustaining alcohol consumption among people. This landscape is changing where more younger people between 22 to 38 years, or the Millennial generation are choosing to reduce and quit their alcohol use…