Tagged: Self-Regulation

NEWS: Australia: Self-Regulation Fails, Kids See Alcohol Ads

New report from AARB in Australia exposes self-regulation fails, kids see alcohol ads
In Australia, the Alcohol Advertising Review Board (AARB) has published its annual report.
The AARB report exposes significant flaws in the self-regulatory alcohol advertising system in Australia, by showing several examples of concerning alcohol ads. Furthermore, the report illustrates that children and young people are being exposed to alcohol advertising, and the alcohol industry’s self-regulations continue to do nothing about it. In 2015-16, The AARB processed a total of 194 complaints and produced 110 determination reports…

NEWS: Study: More Alcohol Ads, More Alcohol Use

New study found TV advertising influences how much alcohol kids use, not just what kind of alcohol they use
The more brand-specific alcohol advertising that young people are exposed to, the higher their consumption of those brands, according to a new study led by researchers from the Boston University School of Public Health (BUSPH).
The study, entitled “Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth” was published in the Journal of Studies on Alcohol and Drugs in October. It found an association between past-year exposure to advertising, measured in what the researchers call “adstock” units, and consumption of the brands advertised…

NEWS: South Korea: Big Alcohol Promotes “Tipsy Live”

South Korea’s leading distiller, HiteJinro, has chosen a new, appalling marketing strategy for a fresh wave of TV commercials. New ads are featuring some of the country’s hottest K-pop stars. The ad campaign is called “Tipsy Live”…

NEWS: Lithuania: Alcohol Industry Self-Regulation Criticized

In Lithuania’s largest retail stores all buyers will have to provide identification documents specifying their age – according to a new self-regulation move by the alcohol industry. The new system is illustrated in a memorandum, which the companies signed with Health Care Minister Juras Pozela in June.
But the move is receiving considerable criticism…

NEWS: Middle-School Kids Frequently Exposed To Alcohol Ads

Exposure to alcohol advertising is frequent among middle-school aged kids and may put them at risk for earlier or more frequent underage alcohol use. Greater restrictions on alcohol advertising outdoors and on television should be considered by policy-makers. A new study shows: Children as young as middle-schoolers are exposed to multiple alcohol advertisements on a daily basis, both indoors and outdoors. The study, published in the May issue of the Journal of Studies on Alcohol and Drugs, found that kids ages 11 to 14 typically saw two to four alcohol ads per day.

BLOG: Budweiser Fumbles Ad Messages During Super Bowl

So, let’s not be fooled by the entertaining ranting of Helen Mirren and ABInBev’s attempt to appear “responsible”. Budweiser has fumbled its Super Bowl ad messages and exposed itself…

BLOG: Alcohol Industry Out Of Touch With Reality

One fact is that the alcohol industry is out of touch with reality. It’s words, talking points and PR messages are grotesquely different from its actions and impact on the world.

NEWS: Big Alcohol Targets ‘Super Consumers’

The alcohol industry depends for its profits on those consumers that use alcohol in excessive amounts, regularly exceeding the recommended daily intake of alcohol, a new report has found. On this subject, leading scientists in alcohol research Robin Room and Michael Livingston, have published an article in The Conversation, which we share excerpts from…

NEWS: Minors Get Alcohol Ads To Smartphones

The alcohol industry targets children and youth with their aggressive alcohol marketing. Minors get alcohol ads directly to smartphones. Children and youth may be inundated with alcohol advertising on a daily basis, in a conscious move by the alcohol industry using social media. While Twitter has an age-gate which blocks direct-to-phone updates for underage users, Instagram does not, according to a new study…