Tagged: Social Media Marketing

NEWS: Australia: Big Alcohol Targets Women During COVID-19

Big Alcohol targets women during COVID-19 in Australia and more women are consuming alcohol during the pandemic. These strategies are highly unethical specially during the current pandemic considering that alcohol is known to weaken the immune system making people more susceptible to COVID-19 and its complications…

NEWS: Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…

REPORT: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults

These findings suggest that there is a lot to be concerned about in this context, especially since many minors can be exposed to influencers’ alcoholposts, potentially leading to increased alcohol use among this vulnerable age group. The researchers therefore advice future researchers to further investigate this topic, and propose that legislation for alcohol advertising needs to be adjusted to account for the context of social networking sites…

NEWS: Facebook Exposes Minors to Harmful Ads

An investigation by the Guardian and the Danish Broadcasting Corporation has found Facebook has marked minors as “interested in” alcohol and gambling, thereby exposing them to harmful ads.
Facebook’s advertising tools show some 940,000 minors under the age of 18 years are flagged as being interested in alcoholic beverages and 740,000 are flagged as interested in gambling…