Tagged: Sports

NEWS: Netherlands: NGO Calls on Olympians to Boycott Heineken

STAP is calling for Dutch Olympians to boycott the “Holland Heineken House” in the 2020 Olympics. It has been announced that “Holland Heineken House” will happen again in the 2020 Olympics. This time it will be part of TeamNL Tokyo Center, a temporary Holland pavilion, where Dutch companies can present themselves during the Games in Japan…

NEWS: WHO Partners With FIFA

The World Health Organization (WHO) and world governing body of football FIFA has entered into a 4 year collaboration agreement to promote healthy lifestyle through football. WHO Director-General Dr Tedros Adhanom Ghebreyesus and FIFA President Gianni Infantino signed the memorandum of understanding at WHO’s Geneva-based headquarters…

NEWS: Japan: Rugby World Cup Boosts Beer Demand

The 2019 Rugby World Cup is taking place in Japan. In anticipation of the event beer demand has increased across the country. Alcohol retailers across Japan are preparing for increased beer demand during the Rugby World Cup, clearly showign how the Heineken sponsorship of the event fuels demand and drives the beer giant’s profits.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, which is being held in cities across Japan from September 20 to November 2, 2019…

NEWS: France: Political Struggle Over Loi Evin

The health minister of France wants the Loi Evin – France’s alcohol control law – extended while a group of 105 MPs of the ruling party proposed relaxing the law. A relaxation of the legislation, in place since 1991, has been widely discussed in France and 105 MPs from the ruling La République en Marche party last month proposed a law to relax the legislation “in a supervised manner…”

NEWS: Week #26 Global Alcohol Policy Round-Up

Welcome to another week of carefully curated alcohol policy news, latest science updates, exposing Big Alcohol, and a new blog post from our global voices.
For week 26, our Global Alcohol Policy Round-Up contains:
Alcohol policy updates come from Zimbabwe, the UK, the United States, Ireland and Northern Europe and cover road safety issues, economic harm, alcohol and cancer, minimum unit pricing and alcohol taxation issues.
Fresh science updates explores alcohol’s effects on agency, a content analysis of alcohol being depicted TV, and the role of students’ assumptions about their peers’ alcohol use for their own alcohol consumption.
Our Big Alcohol monitor exposes alcohol industry lobbying for massive deregulation in the United States, a troubled partnership of DryJuly with Big Alcohol and Major League Soccer opening the floodgates for alcohol promotions.
From our Global Voices Blog Portal, Viktor makes the case for why we need a new public health agenda…

NEWS: USA: Major League Soccer Opens Floodgates for Alcohol Promotion

Major League Soccer has drastically changed their commercial sponsorship guidelines opening floodgates for alcohol promotion. The move would allow 24 clubs to secure jersey and stadium naming rights sponsorships with liquor and sports betting companies…

NEWS: Japan: Sports Sponsorship Fuels Beer Consumption

Beer consumption in Japan is projected to rise by about 70% between September and November. The reason is Japan hosting the Rugby World Cup for which global beer giant Heineken is an official sponsor.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, which is to be held in cities across Japan from September 20 to November 2, 2019.
Heineken, the second largest beer producer worldwide, expects demand for beer to surge because of the many rugby fans who are due to visit from overseas to watch the tournament. Preparing for this, the brewery plans to increase production by 80% for September compared to the same time last year…

NEWS: NFL Opens Floodgates For Big Alcohol

The National Football League (NFL) has opened a floodgate for Big Alcohol to use NFL players for alcohol marketing and promotions. NFL has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time. According to reports, while alcohol brands still cannot use active players in marketing, alcohol marketers can now promote themselves as the “official” product of teams they sponsor…

REPORT: Alcohol Advertising in Sports Fueling the Alcohol Norm

The researchers believe as sports fans are repeatedly exposed to alcohol advertising and sponsorship when watching sport, this likely has a long-term effect on their alcohol use. Researchers call for better understanding of such long-term effects and addressing them to curb the alcohol harm. Specially in the view of the vast number of children exposed to alcohol marketing through sports programmes…

NEWS: FA Awarding Alcohol-Free Champagne to Cup Winners

The Football Association will stop awarding a case of champagne to the winners of the FA cup, and the replace it with an alcohol-free champagne. The Association has taken this decision to make Football more inclusive to people living free from alcohol.
English football’s governing body have a tradition of placing a case of champagne in the winning dressing room on cup final day to congratulate the winners. The FA will be abandoning this tradition in order to make football more inclusive…