Tagged: ThaiBev

NEWS: Vietnam: Lucrative Beer Market

Vietnam’s largest brewer Sabeco earned a $ 3.87 million revenue, per day between January to September 2019 – a massively lucrative beer market for the alcohol industry. However, increased beer consumption is causing rising alcohol harm for the poeple and communities in Vietnam. Sabeco is owned by Vietnam Beverage, a subsidiary of Thai alcohol giant ThaiBev. ThaiBev has said that Sabeco is its key growth driver in South-East Asia…

BLOG: Chang Beer Targeting Kids

By targeting children and youth, through sports and music sponsorship, Chang beer wants to establish brand recognition and allegiance and they aim on enticing young people to start using alcohol earlier and more. In the long-run, they want to turn Thailand from an abstaining into alcohol consuming society…