Tagged: Wine Industry

BLOG: The French Dry January: A Success Story Despite Wine Makers’ Lobby And The Complicity of President Macron

The first ever Dry January campaign in France faced stiff opposition from the wine lobby and from President Macron. After originally committing to the campaign, the government withdrew its support in a bow to the lobby pressure of the alcohol industry.
But as Prof Naassila writes in this inspiring article, more than 30 civil society groups joined forces, defied the President and wine lobby and accomplished a remarkable success in the first year of the January challenge “à la française”.
Read about impressive numbers and the story behind the success and find out about the chances that 2021 will see another Dry January challenge…