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Oct 30 '21, 11:00 AM - 12:00 PM

The Potential of Alcohol-Free Drinks Companies

It is Sober October 2021 and we are bringing back the beloved format Sober Inspiration Talk!

For the Sober Inspiration Talk of Sober October 2021, we have the pleasure to hang out and talk with two innovative leaders of alcohol-free drinks businesses. Moa Gürbüzer, CEO, Oddbird, and Patrik Drobny, CEO, Anaperitivo. And we are excited about a thought-provoking conversation.

The topics

What can we learn from successful alcohol-free drinks businesses about the alcohol norm? How can we promote more alcohol-free environments? What is the philosophy behind innovative companies that develop world-class alcohol-free products? What do they understand about the alcohol industry and how are they different?

We will discuss these and other questions to find new inspiration for how to challenge the alcohol norm, how to promote sober curiosity, and how to understand the potential of companies like Oddbird and Anaperitivo.

The guests

We have the pleasure to welcome two innovative trailblazers in alcohol-free drinks business to the third Sober Inspiration Talk. And we are excited about a thought-provoking conversation.

Moa Gürbüzer is a former family counselor and social worker with over two decades of experience. She worked mainly with alcohol related family issues and saw, first hand, the detrimental effects of alcohol on our society. She was astonished by how recurrent so many of the issues were and realized there needed to be a structural change. She quit her job and, in 2013, she started Oddbird. Her vision was to question and change the alcohol norms of society by creating world class wines but liberating them from alcohol. Today Oddbird is the largest producer of wines liberated from alcohol in Scandinavia.

The story of Anaperitivo begins with The Syrup Company, where the three founders, Patrik, Roberto, and Frederik came together with the mission to help bars and restaurants create unique taste experiences for their customers by offering the industry new and innovative flavours. Familiar ingredients and flavours are combined with balanced and unique infusions of teas and herbs, giving the final product a familiar, yet unexpected twist. After having worked with over 130 bars and restaurants, we learned that there was one flavor that was missing: A sophisticated, elegant, and non-alcoholic option for the adult customer. Inspired by the Nordic school of thought for food innovation and the historic Italian tradition of Aperitifs, Anaperitivo was born.

The moderator

The Sober Inspiration Talk will be moderated by our International President Kristina Sperkova

Join us!

Join Kristina, Moa, and Patrik for a thought-provoking conversation about the potential of alcohol-free drinks businesses to inspire alcohol-free choices, to change the alcohol norm, and create more curiosity about the alcohol-free way of life. We look forward to hearing about the insights and experiences from two trail blazers.

Date: October 30, 2021

Time: 11AM – 12PM (Stockholm time)

Place: ZOOM (Facebook live)


Hi there,

You are invited to a Zoom meeting.
When: Oct 30, 2021 11:00 AM Stockholm

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Oct 30 '21
11:00 AM - 12:00 PM
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Movendi International
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