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Nov 15 '21 - Nov 19 '21



This year’s awareness week on alcohol related harm will be conducted under the theme ” A Safer Europe” in collaboration with WHO European Region to showcase the SAFER initiative.


November 15 – 19, 2021


The Awareness Week on Alcohol Related Harm™ (AWARH™) was initiated in 2013 by a group of like-minded organizations following three Roundtable meetings on an integrated approach to alcohol-related harm. During the roundtable meetings, the organisations agreed that an EU-level awareness raising campaign should be established to provide information on the detrimental effects associated with alcohol consumption. The first AWARH™ was held on the week of 13th May 2013 under the Month of the Brain.

Many policymakers and healthcare organisations joined to the Awareness Week on Alcohol Related Harm™ to highlight the negative effects of alcohol and call for greater policy action to address the problems it can cause.

The Secretariat for the Awareness Week on Alcohol Related Harm™2020 is held by the European Alcohol Policy Alliance (EUROCARE).

2021 AWARH

The 2021 AWARH is done in collaboration with WHO European Region to showcase the SAFER initiative, which was launched in 2018 with the aim of preventing and reducing alcohol-related harm and deaths.

SAFER stands for the 5 most cost-efficient interventions to reduce alcohol-related harm:

Strengthen restrictions on alcohol availability
Advance and enforce drink driving countermeasures
Facilitate access to screening, brief interventions, and treatment
Enforce bans or comprehensive restrictions on alcohol advertising, …sponsorship, and promotion
Raise prices on alcohol through excise taxes and pricing policies

More on SAFER:

2021 AWARH will focus on two specific SAFERinterventions: the restrictions or bans of alcohol marketing, sponsorship and promotion; and the use of taxation and pricing policies as a way of reducing alcohol-related harm to society.

AWARH encourages collaborators to organize events at national and local level. People are welcome to use the AWARH materials and infographics for campaigns.

Access campaign materials through this link.


Nov 15 '21
Nov 19 '21
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