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Dec 9 '21, 12:00 PM - 1:30 PM
DIGITAL MARKETING OF ALCOHOLIC BEVERAGES: WHAT HAS CHANGED?
This event is co-organized by the World Health Organization Regional Office for Europe; the Less Alcohol Unit of the Department of Health Promotion and the Alcohol, Drugs and Addictive Behaviors Unit of the Department of Mental Health and Substance Use, both at the World Health Organization headquarters.
Date
December 9, 2021
Time
12:00 – 13:30 CET
Place
WHO’s Zoom Platform
Concept
The more individuals are exposed to alcohol marketing, the more likely they use alcohol. Exposure to alcohol marketing increases acceptability on using alcohol, age of onset and alcohol use behavior, including binge alcohol use. Digital platforms quickly became a powerful marketing tool for alcoholic beverages. Through constant and systematic data collection, digital platforms elicit consumer preferences, attitudes and behaviors. Unlike television commercials or billboards, digital marketing of alcoholic beverages is not bounded by time or space, and its rapid expansion poses new challenges for its regulation and enforcement to be at pace.
The webinar will feature digital marketing transformations, discuss the options to tackle this evolving phenomenon and outline possible next steps for the alcohol control field.
The target audience includes policymakers, government officials and civil servants, civil society groups, media, and researchers interested in this topic.
Program and speakers
PROVISIONAL AGENDA
Welcoming
- Naoko Yamamoto – Assistant Director-General, Healthier Population Division World Health Organization
Health promotion approach to addressing acceptability of alcohol
- Rüdiger Krech – Director, Department of Health Promotion World Health Organization
Overview of the event
- Benn McGrady – Head, Health Law and Policy Unit Department of Health Promotion, World Health Organization
Cross-border marketing: challenges and opportunities for reducing alcohol consumption
- Dag Rekve – Senior Technical Officer, Alcohol, Drugs and Addictive Behaviours Unit Department of Mental Health and Substance Use, World Health Organization
Digital marketing: policy options for the WHO European region
- Eric Carlin – Consultant, World Health Organization Regional Office for Europe European Office for the Prevention and Control of Noncommunicable Diseases
Experience and updates from the area of (digital) food marketing
- Katrin Engelhardt – Scientist, Healthy Diet Policies Department of Nutrition and Food Safety, World Health Organization
Spotlight on Australia: Harmful industries’ digital marketing to children
- Lucy Westerman – Lead, Commercial Determinants of Health Victorian Health Promotion Foundation – VicHealth, Australia
Protecting people for unethical marketing: how we can be at pace?
- Sally Casswell – Director, Social and Health Outcomes Research and Evaluation (SHORE) & Whariki Research Centre, New Zealand
Final remarks
- Juan Tello – Head, Less Alcohol Unit Department of Health Promotion, World Health Organization
Access the full provisional agenda, here.
Registration
Follow the link to register, here
