“Councilor proposes ban on advertising of betting and alcoholic beverages in São Paulo
“Councillor Marina Bragante (Rede-SP) will present to the São Paulo City Council a bill that prohibits the display of gambling and alcoholic beverage advertisements in public and private facilities for sports, culture and leisure, on street furniture and near public and public schools in the city. Bragante stressed that the proposal is in line with the Federal Constitution, the Statute of the Child and Adolescent and judicial decisions of the STF and the Public Prosecutor’s Office, which prohibit the promotion of gambling for children and adolescents.”
“Project by deputy João Luiz on alcohol consumption among children and adolescents are approved at Aleam”
“[The bill] nº 120/2025, which includes in the official calendar of events of Amazonas the Day of Prevention of Alcohol Consumption by Children and Adolescents, authored by state deputy João Luiz (Republicans) [was] approved on Tuesday (5/20), during a vote in the Legislative Assembly of the State of Amazonas. …
João Luiz points out that PL nº 120/2025 represents a significant milestone in facing a public health problem that seriously affects the development of children and adolescents.
“The prevention of alcohol consumption by children and adolescents is a complex challenge that requires the participation of the whole society, including parents, schools, government and civil society organizations,” concludes the Republican.”
Assessment:
These two developments from Brazil – a proposed local advertising ban and a newly approved annual prevention day – reflect growing political will to prevent and reduce alcohol harm, especially among children and adolescents.
In São Paulo, the proposed ban on alcohol and gambling advertisements in spaces associated with sports, leisure, and near schools represents an important step toward protecting youth from harmful marketing. This local initiative could pave the way for broader municipal or state-level alcohol policy improvements.
In Amazonas, the establishment of an annual “Day of Prevention of Alcohol Consumption by Children and Adolescents” institutionalizes awareness efforts and offers an entry point for alcohol policy advocacy.
Together, these actions indicate momentum in Brazil toward greater recognition of alcohol harm and the need for systemic policy responses. Advocates have an opportunity to build alliances with supportive local leaders, call for effective enforcement mechanisms, and push for national follow-up.
These two developments have potential for social norming the need for and interest in action on alcohol harm. With Sao Paolo and Mexico City discussing alcohol advertising limitations, there is now a regional dimension to protection of children from the alcohol industry; with a major city in the south-east and a major state in the north-west of Brazil taking action on alcohol harm, the social proof is available to advance the discourse further, helping people and lawmakers see that people want and suppport action on alcohol harm.