Looking at the year in review, we remember a number of outstanding social marketing of 2015. A well-made advert catches your attention and stays in your mind for a long time. It disrupts everyday life and leaves you with thoughts and emotions.
That is the impact needed to raise awareness of social problems, and to encourage and empower action for change.
The internet site The Bright Side has put together 17 of the most powerful examples of social advertising of 2015. Which one is your favourite?
One outstanding example is the campaign against driving under the influence of alcohol, from Brazil and the agency Terremoto Propaganda.