James Bond: Big Alcohol Pays Big Bucks
“James Bond 25” is Daniel Craig’s final movie of his time as actor of 007. The movie sees brands like Bollinger and Heineken paying big bucks to feature in and around the new blockbuster.
Bollinger champagne and Heineken beer will be back for new TV advertising and product placements in the movie. The Daily Mail reports that Bollinger have paid around £10 million to be associated with the latest Bond movie again.
Craig himself said about product placement:
Heineken gave us a ton of money for there to be Heineken in a shot in a bar… Without them, the movie couldn’t get sold.
[Bond] likes a lot of drinks – Heineken, Champagne. It’s all in there.”
A scientific analysis of James Bond’s alcohol consumption as depicted in the movies came to the conclusion:
James Bond has a severe chronic alcohol problem.
He should consider seeking professional help and find other strategies for managing on-the-job stress.”