The study shows despite claims to promote “moderate” alcohol use, the alcohol industry actually gains much of their profits from heavy alcohol users and people who addicted or dependent on alcohol. The study shows the conflict of interest in involving the alcohol industry in public health policy making regarding alcohol control…

Big Alcohol: Heavy Alcohol Use Provides Bulk of Profits

A new study shows that heavy alcohol use brings in the bulk of Big Alcohol’s profits.

Despite claims to promote “moderate” alcohol use, the alcohol industry actually gains much of their profits from heavy alcohol users and people who are addicted to or dependent on alcohol. The study highlights the conflict of interest in involving the alcohol industry in public health policy-making regarding alcohol control.

The Economist reports about the study and writes:

The alcohol industry has pitched itself as part of the solution. In Britain more than 100 producers and retailers have signed a ‘responsibility deal‘ and promised to ‘help people to drink within guidelines’, mostly by buying ads promoting ‘moderation’.

However, if these campaigns were effective, they would ruin their sponsors’ finances.”

©The Economist 2019, Alcohol consumption, Britain, 2013-14, units* per week

Windfall profits from heavy alcohol use

According to the study, if all consumers would stick to the guidelines for low risk alcohol consumption:

  • Industry revenue from alcohol sales would drop 38%, meaning by £13 billion.
  • To regain that loss, the price of an average pint of beer would have to be raised by £2.64 and a the price of bottle of liquor would have to be raised by £12.25.
  • Heavy alcohol users only make up 25% of all alcohol users but provide 68% of industry revenue.
  • The 4% who consume alcohol at the highest levels provide 23% of the sales revenue for the alcohol industry.

How Dependent is the Alcohol Industry on Heavy Alcohol Use in England?

The origin of the bulk of Big Alcohol’s profits is also source for massive harm on individuals, communities, societies and economies.

In 2010 a group of experts scored the total harm caused by 20 common (legal and illegal) drugs. Their analysis showed that alcohol clearly caused the greatest harm and related costs, mostly due to the social harm, i.e. the damage alcohol does to others than the alcohol users themselves. This is largely because of alcohol’s easy and wide availability, as The Economist writes.

@The Economist 2019, Alcohol the socially most harmful drug

Alcohol causes 24,000 deaths and over 1.1m hospital admissions each year in England, at a cost of £3.5bn to the NHS. Yet policies to address this harm, like minimum unit pricing and raising alcohol duty, have been resisted at every turn by the alcohol industry.

Our analysis suggests this may be because many [alcohol] companies realise that a significant reduction in harmful [alcohol use] would be financially ruinous,” said Aveek Bhattacharya, a policy analyst at the Institute of Alcohol Studies and lead author of the study, as per The Guardian.

Big Alcohol lobbying derails public health policy

The study provides evidence for why Big Alcohol lobbies aggressively against public health policies aimed at reducing heavy alcohol use, such as alcohol taxation, alcohol advertising bans or minimum unit pricing (MUP).

In fact, the alcohol industry now outspends Big Tobacco in terms of lobbying, according to The Economist.

©The Economist 2019, Spending on lobbying, United States, $m

The above mentioned ‘responsibility deal‘ has been shown to be ineffective and even harmful regarding the goal of reducing alcohol consumption and related problems.

The Truth About Britain’s Public Health Responsibility Deal For Alcohol

In 2012, David Cameron announced plans to introduce a minimum unit price for alcohol, but the plan was delayed and ultimately abandoned because of relentless political interference by the alcohol industry. Big Alcohol is also pushing back against having graphic warning labels on alcohol containers. 

In addition to lobbying, the alcohol industry is also creating their own front groups touting “responsible” alcohol use such as “DrinkAware”, which place the private interests of alcohol industry shareholders and executives above the public interest in health, safety and development for all, by propagating myths and creating confusion regarding scientific evidence showing alcohol is bad for health.

For years the alcohol industry has presented itself as part of the solution, not the problem, when it comes to harmful [alcohol us].

This research shows that their business model is fundamentally reliant on encouraging millions of people to risk their health by [consuming alcohol] above government’s own recommended limits,” said Sir Ian Gilmore, the chairperson of the Alcohol Health Alliance (AHA) UK, as per The Guardian.

As the lead author of the study said, it is high time that the government recognized how much Big Alcohol has to lose from effective alcohol policies, and be more wary of its attempts to derail meaningful policy action through political interference, aggressive lobby campaigns and the pretence of voluntary partnerships.

For further reading:

Reasons for Concern: PHE’s Partnerships with Gambling and Alcohol Industry-Funded Charities

Source Website: The Guardian