Alcohol Marketing: Protecting the Vulnerable Conference
A new conference on alcohol marketing provides useful resources to understand the extent of the problem and to kick-start advocacy for the protection of children and youth from alcohol marketing online.
The conference “Alcohol Marketing: Protecting the Vulnerable” was held on October 16, 2019 in Friend’s House, London.
The conference featured presentations on a range of topics:
- Protecting youth,
- Regulating digital alcohol marketing,
- Challenging stereotypes,
- Learning about the successes and failures of campaigners in other sectors of health policy.
The conference also had a policy workshop on regulating marketing to protect vulnerable groups to alcohol advertising.
The conference was led by lectures from Professor David Jernigan of Boston University School of Public Health, who focused on the ways in which alcohol marketing affects young people across the globe, and Dr Nathan Critchlow, who documented the increasingly pervasive influence of marketing in the digital sphere.
Dr Amanda Atkinson presented results from a brand new study led by her on the effects of gendered alcohol marketing on women in modern societies.
The conference ended with a panel discussing what steps alcohol control campaigners might take to protect those most vulnerable to alcohol marketing.
The full list of speakers below and their presentations for download here:
Professor David Jernigan: Alcohol Marketing and Public Health – what do we know and what can we do?
Dr Nathan Critchlow: Regulating alcohol marketing in the digital ‘Wild West’
Session: Alcohol marketing, disrupting social norms
Vivienne MacLaren: Taking a Stand – Creating a ‘Clean’ Sport
Dr Amanda Atkinson: Alcohol marketing gender roles and stereotypes – Exploring the targeting and representation of women
Michaela Jones: Alcohol marketing as a barrier to recovery
Session: International examples of good practice – alcohol marketing regulations abroad and how marketing is dealt with for other unhealthy commodities
Dr Sheila Gilheany: What does Alcohol Action Ireland do?
Professor Gerard Hastings: Lessons for alcohol from tobacco control
Patti Rundall: Protecting the vulnerable through marketing restrictions