Wall Street Begins Changing Alcohol Norm
Catering to the wellness trend among employees, Wall Street begins to change the alcohol norm to a more inclusive and healthy environment for all.
Banking and trading firm BTIG LLC, for example, cut alcohol from its annual employee celebration on December 12, 2019 at its New York City offices in the United States. Instead the celebration included yoga and bootcamp-style workouts, ping-pong, smoothies and fruit infused water.
Younger employees are more health conscious. As a result they are moving away from alcohol for more healthy drinks. Companies are aware of this trend and the liabilities caused by alcohol in officer parties. Therefore, many companies are moving away from alcohol for their annual holiday celebrations.
Another example comes from The Pierre, a luxury hotel near Central Park in New York. The hotel featured specialty “mocktails” at holiday parties for approximately half a dozen financial firms this year. According to director of catering Bill Spinner this is part of a broader increase in demand for such non-alcoholic cocktails.
This trend for alcohol-free celebrations in Wall Street is replicated in the Tech industry as well. Seedlip, which makes non-alcoholic spirits, recently hosted holiday parties for both Google and Netflix, serving alcohol-free drinks throughout.
The attention for the alcohol-free way of life in general and sober choices is increasing among youth globally as well as in the United States. As more and more people realize the harms of alcohol and focus on healthier wellness oriented lifestyles.