Sweden: Systembolaget Ranks Highest For Public Trust

Systembolaget, the Swedish government-run alcohol retail monopoly, continues to rank number one for public trust, according to a brand new survey.

Systembolaget exists to minimize alcohol-related problems in Sweden by ensuring that alcohol is sold in a responsible way, without profit motive.

In the 24th edition of the “Public Trust Barometer”, Systembolaget continues to top all other major Swedish companies, society’s institutions and media outlets. With 76% of Swedes expressing their confidence in the alcohol retail monopoly, Systembolaget enjoys even more trust than the Swedish police or IKEA.

@Medieakademin 2020, the top entities for public trust

Confidence in Systembolaget declined by two points in comparison to 2019 but the survey shows that the Swedish public trusts the alcohol retail monopoly to fulfil its job and serve both customers as well as the public health and welfare interests of Swedish society. Systembolaget continues to rank number one for years in a row, enjoying even stronger public trust than the police, universities, IKEA, the Swedish Radio or the Swedish tax authority.

Systembolaget is the only place in Sweden where alcohol with over 3.5% alcohol content can be bought, outside of licensed bars and restaurants.

©Medieakademin 2020, Public trust for major Swedish companies, in () the rank in 2019

The results come from the annual ‘Trust Barometer’ survey conducted by the Media Academy. Since 1997, the Media Academy has been conducting an annual public trust barometer, supplemented by various special topics for individual years. The survey measures the public trust of society’s institutions, companies and the media.

The 2020 survey includes 1200 web interviews with people older than 16 years. The field study period took place between February 10 and February 20, 2020. The survey was carried out by Kantar Sifo.

For further reading:

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Privatizing Government Alcohol Retail Monopolies Causes Substantial Adverse Consequences For Public Health And Safety