Cultural Contexts of Alcohol Use in WHO Europe Region
Cultural Contexts at a Glance is a WHO series focusing on the historical, cultural and social dimensions of health challenges in the WHO European Region. It aims to encourage decision-makers to integrate insights from the social sciences and health humanities in health policy and planning.
Cultural Contexts at a Glance, No. 1: Alcohol consumption in the WHO European Region
Over the last 40 years, the emphasis on the night-time economy has increased. The combination of new youth-oriented nightclubs and bars in towns, the desire among urban planners to encourage European “café culture” and the expansion of 24-hour licensing has instigated a change in the type, frequency and amount of alcohol being consumed in social contexts. During the 1990s, as changes in alcohol consumption preferences and attitudes to intoxication led to increased sessional consumption, concerns about binge alcohol intake among young people increased.
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