Big Alcohol Preys on Parents with COVID-19 Marketing Strategy

Big Alcohol is preying on the difficulties parents are facing during COVID-19 lockdown to push more alcohol on them via social media advertising. University of Queensland researchers revealed how alcohol advertisers in Australia are using social media to prey on parents and encourage alcohol use as a way to cope with the added stress during the COVID-19 pandemic. Recent survey findings illustrate that this alcohol industry marketing strategy – to establish, normalize and promote alcohol as coping tool – during the current public health crisis is seriously harmful, as they are attempting to exploit vulnerable people and communities.