Brasil Kirin was a Brazilian brewery and beverage company, the second largest in the country after AmBev. In 2011, Brasil Kirin was purchased by the Kirin Company – headquartered in Japan and one of the largest transnational beer giants in the world.
In 2017, Heineken completed its take-over of Brasil Kirin, from Kirin Holdings, in a move to capture the Brazilian beer market. Brazil has the third largest beer market by volume in the world, after China and the United States.
Since Heineken’s take-over a struggle arose for market share and dominance between Heineken and Coca-Cola. Heineken wanted to sell its new and existing brands via its own distribution system. Coca-Cola was of the opinion that this move would break the existing distribution contract Brasil Kirin had with Coca-Cola.
It appears the corporate giants have made up again. Recently, Heineken reached a deal with Coca-Cola Company and the Coca-Cola System in Brazil to redesign the distribution partnership. The new partnership is expected to materialize by mid-2021 and to last till at least 2026.