Welcome to No. 13 of Movendi International’s Weekly Alcohol Issues Newsletter. We bring you carefully curated alcohol policy news, the latest highlights from our science digest, and brand-new Big Alcohol revelations.
This week’s special feature exposes Big Alcohol’s predatory marketing. Revealing the alcohol industry’s shift from sexualizing to gendered alcohol advertising in pursuit of female consumers.
The newsletter also includes our most recent Alcohol Issues Podcast episode (S2 E7) and upcoming event alerts.

Alcohol Issues April 11 – April 15, 2022

This week’s Alcohol Issues highlights

  • Kenya Introduces Tax on Alcohol Advertising
  • Even Small Amounts of Prenatal Alcohol Exposure Associated With Structural Brain Alterations in Children
  • Alcohol Giant Diageo Got Sued For Misleading Marketing By More Than 23.000 People

This week’s most popular stories

  • PAHO Launches Two New Alcohol Policy Online Courses
  • Alcohol Policy Momentum in New Zealand
  • Slovakia: Alcohol Tax Increase Potential Source to Fund Social Support

Special Feature – No. 13

Big Alcohol’s Predatory Marketing: Revealing the Shift from Sexualizing to Gendered Alcohol Advertising in Pursuit of Female Consumers

Pink, glitter, “mummy juice” or “wine o’clock” time… alcohol selling strategies that can be patronizing and damaging to women have proliferated in recent years. The alcohol industry has shifted from using women to sell alcohol to men, to using feminine and feminist signals to sell alcohol to women.

Guest expert opinion columnist Caroline Kahiu examines how the alcohol industry is trying to convert African women to alcohol consumption – and which consequences that is having now and in the future.

Being told a product is “empowering” is not the same thing as actually being empowered.”

Caroline Kahiu

The world is seeing a shift in the culture of women’s alcohol use – driven by targeted alcohol marketing. For example, the liquor market has been able to develop and market products that appeal to women’s tastes and lifestyle choices. 

Unfortunately, as targeted alcohol marketing to women rise, more and more women become addicted to booze and are increasingly suffering from the ill effects of alcohol. The female body is affected differently by the ethanol in beer, wine, and liquor compared to the male body – for reasons that go beyond mere size. For instance, female bodies break down alcohol differently and that makes women more vulnerable to alcohol-related health risks. 

There needs to be a policy change by governments to ban or comprehensively restrict alcohol advertising, sponsorship, and promotions to better protect women and girls from the alcohol industry push to turn them into alcohol users

The Alcohol Issues Podcast

S2 E7: Lessons From Big Tobacco: How and Why Big Alcohol Created Social Aspects Public Relations Organizations

A new groundbreaking study changes our understanding of the alcohol industry, elucidating similarities and inter-relationships with the tobacco industry.

The researchers examined the Truth Tobacco Documents Library to gain unique insights into the alcohol industry’s social aspects organizations. They analyzed content directly from industry actors themselves. This way, the researchers can tell the story of how and why Big Alcohol began creating public relations, and front groups.

This podcast episode with Jim McCambridge is part of Movendi International’s work to raise awareness about the unethical practices of the alcohol industry and how to advance public health-oriented alcohol policy solutions.

Register now for the 2nd WACAA

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