Welcome to our latest edition of carefully curated alcohol policy news, latest scientific highlights, and brand-new Big Alcohol revelations.
This week’s special feature explores the importance of framing when writing about alcohol policies and issues.
The newsletter also includes our most recent Alcohol Issues Podcast episode and upcoming event alerts.

Alcohol Issues June 20 – June 24, 2022

This week’s Alcohol Issues highlights

  • AB InBev loses court case against temporary alcohol sales ban during the pandemic in South Africa.
  • Alcohol’s growing role in sexual assault.
  • Alcohol companies fail to conduct alcohol online retail and delivery responsibly.

This week’s most popular stories

  • Alcohol Policy Advocacy Success: How Pregnancy Warnings Got on Alcohol Products.
  • Giving kids non-alcohol beer is risky, parents are warned.
  • Disney+ bans alcohol commercials for the new ad-supported tier.

Special Feature – No. 20

The Importance of Framing When Writing About Alcohol Policies and Issues

Language has the ability to change the thinking patterns of readers. Different ways of framing an issue can create either positive, negative, or neutral feelings and thoughts about that issue within the reader. This is a fact that the alcohol industry knows and uses to propagate harmful alcohol norms and myths as well as muddy science about the harms of their products and practices.

In her latest opinion article Tharaka Ranchigoda delves into why Movendi International invests in producing news stories about alcohol issues. Her piece analyzes the importance of framing when writing about alcohol issues, with examples of problematic language used by external media outlets compared with language and framing used at Movendi International when covering the same alcohol issues.

Media coverage of alcohol policy measures can influence public support for these policy measures. This is why it is important to produce news coverage on alcohol issues from a public interest perspective that is not biased by the private profit interests of the alcohol industry.

A study published in the Journal of Studies on Alcohol and Drugs by Vallance and colleagues illustrates the need for writing and publishing public health-oriented articles on alcohol issues.

Another study published in The Milbank Quarterly by Petticrew and colleagues exposed how alcohol industry Corporate Social Responsibility bodies deploy social norming methods, such as “dark nudges” and “sludge” strategies. Using these strategies the alcohol industry promotes mixed messages which confuse people and undermine recognition of alcohol harm.

Language and framing are used by the alcohol industry in marketing to normalize alcohol use among different target groups. These norms then lead to increased alcohol use and resulting harm among these groups.

A report by the Scottish Health Action for Alcohol Problems (SHAAP) and the Institute of Alcohol Studies (IAS) found that the harmful alcohol norms associated with masculinity are causing men to experience heightened levels of alcohol harm. This includes exacerbating mental health problems among men and lower rates of seeking help and support for these problems.

After objectifying women for years to sell alcohol to men, the alcohol industry is now trying to feminize alcohol products and align with feminist and women empowerment movements to sell to women. The result is rising alcohol use among women, for example in the United States where women’s alcohol use is almost at men’s level. This is leading to increased physical and mental health problems among women.

Language and framing can either cause harm or be a force for positive change.

The alcohol industry has been using these tools to propagate harmful norms and myths to sell more of their products for decades. This is why it is important to write and publish articles with public interest framing to counter and expose industry arguments, increase public awareness about the harms caused by the alcohol industry and its products and build support for alcohol policy solutions.

The Alcohol Issues Podcast

S2 E9: Achieving the SDGs Through Alcohol Policy: European Countries Ignore The Potential

In this episode, Kristina Sperkova talks with guest host Pierre Andersson about her brand new research article that investigated if and how European countries address alcohol as an obstacle to development in their efforts to achieve the Sustainable Development Goals (SDGs).

Kristina and Pierre discuss the evidence of how alcohol impedes sustainable development, and what countries are doing about it. They also talk in detail about the findings of her study that show flawed understanding of alcohol harm leads to lost potential in using alcohol policy as a catalyst for sustainable development – and what concretely means in European countries.

Kristina Sperkova is the International President at Movendi International. She is the lead author of the peer-reviewed research article “Alcohol policy measures are an ignored catalyst for the achievement of the sustainable development goals” that she co-authored with Peter Anderson, and Eva Jané Llopis.

Pierre Andersson is the Policy Advisor for Alcohol and Development at the IOGT-NTO Movement, from Sweden. The IOGT-NTO Movement is a Swedish development organization that works for poverty eradication by supporting partners to tackle alcohol as an obstacle to development. Pierre has extensive experience is journalism as well as development work.

Source Website: Keep Updated with Movendi International