– Joint Open Letter –

Call to Exclude Alcohol Advertising from Ad-Supported Netflix Subscriptions

Addressed to:

Mr Reed Hastings Chairman
Netflix Inc.
100 Winchester Circle
Los Gatos, CA 95032 Reed.hastings@netflix.com

Dear Mr Hastings,

Congratulations on your decision to exclude gambling advertising from your platform, and to limit the marketing that children are exposed to. This is a commendable step and reflects the values that Netflix champions, particularly around judgment, integrity and inclusion.

We are writing to call on you to extend this exclusion to alcohol advertising.

Alcoholic products are addictive and cause significant harm. Globally, alcohol use is causally linked to over 200 disease and injury conditions [1] and 3 million lives are lost each year from alcohol use. [2] Alcohol consumption during pregnancy also causes Fetal Alcohol Spectrum Disorder (FASD), a lifelong disability.

The World Health Organization (WHO) has identified reducing alcohol use as a global priority in preventing illness and death. To reduce the significant and far-reaching harm from alcohol use, the WHO recommend comprehensive restrictions or bans of alcohol advertising. [3]

When young people are exposed to alcohol marketing, they are more likely to start drinking alcohol at a younger age. They also go on to drink alcohol at risky levels later in life. [4] Exposure to alcohol marketing also cues alcohol cravings and is known to trigger a desire to consume alcohol among people with high-risk alcohol use and for people recovering from alcohol addiction. [5]

With strong evidence showing the link between alcohol advertising and alcohol use and, subsequently, harm, it is imperative that Netflix takes action to ensure that alcohol advertising isn’t a part of the platform.

Please build on the important step you have taken in regard to gambling advertisements by excluding alcohol from ad- supported Netflix subscriptions.

We thank you for considering this request and would welcome the opportunity to meet with you on this urgent request.

Yours sincerely,

Dr Juan Tello, Head of Less Alcohol Unit, World Health Organization (WHO)

Prof Bettina Borisch, Executive Director, World Federation of Public Health Associations

Dr Kate Allen, Executive Director, Science and Public Affairs, World Cancer Research Fund International

Ms Caterina Giorgi, CEO, Foundation for Alcohol Research and Education (FARE)

Professor Elizabeth Handsley, President, Children and Media Australia

Kristina Sperkova, International President, Movendi International

Alison Douglas, CEO, Alcohol Focus Scotland

Dr Nicki Jackson, Executive Director, Alcohol Healthwatch, New Zealand

Dr Sheila Gilheany, CEO, Alcohol Action Ireland

Ms Louise Gray, CEO, NOFASD Australia

Associate Professor Scott Wilson, Co-Director, Centre for Research Excellence in Indigenous Health and Alcohol, Addiction Medicine, University of Sydney

Dr Alison Giles, Interim CEO, Institute of Alcohol Studies, United Kingdom

Ms Carolina Piñeros Ospina, CEO, Red PaPaz, Colombia

Jaime Delgado Zegarra, Coordinador, Plataforma Por La Alimentacion Saludable Peru

Juan Nuñez Guadarrama, Coordinator, Mexico Salud-Hable Coalition

Alejandro Calvillo, Executive Director, El Poder del Consumidor, Mexico

Diego Rodriguez Sendoya, Co-coordinator, Alianza ENT Uruguay

Dr Marita Pizarro, Executive Codirector, Fundación InterAmericana del Corazón Argentina

Ms Lucia Turcatti, Manager, CIET + Salud Uruguay

Mrs Nino Chikovani, Chairperson, Good Health and Wellbeing, Georgia

Ms Mona Örjes, President, Junis, Sweden

Ms Sarah Fabricius Blom Jul-Rasmussen, President, Juvente Norway

Dr Zaza Tsereteli, Board Member, Good Health and Well- Being, Georgia

Mr Sander Saavel, Chairman of Board, Juvente Estonia

Tina Rawal, Director Youth Engagement and Partnerships, HRIDAY

Ornulf Thorbjornsen, Leader, IOGT-Norway

Tibor Deák, Board Member, Movendi Slovakia

Mr Adalsteinn Gunnarsson, Secretary-General, IOGT Iceland

Priska Hauser-Scherer, President, IOGT Switzerland

Labram Musah, Executive Director of Programs, Vision for Alternative Development (VALD Ghana)

Dayana Vincent, Director, Fourth Wave Foundation, India

Fredric Schulz, Chairman of the Board, Guttempler in Deutschland e. V.

Björn Sævar Einarsson, President, IOGT Iceland

Mr Matej Košir, Director (CEO), Institute for Research and Development, Utrip

Wim van Dalen, Director, Dutch Institute for Alcohol Policy STAP, Netherlands

Mr Pubudu Sumanaskara, Executive Director, Alcohol and Drug Information Centre (ADIC) Sri Lanka

Nijole Gostautaite Midttun, President, Lithuanian Tobacco and Alcohol Control Coalition

Hanne Cecilie Widnes, Secretary General, IOGT Norway

Ms Paula Johns, Executive Director, ACT Health Promotion, Brazil

Vanja Kalaba, Executive Director, Centre for Youth Work, Serbia

Liton Chowdhury, Chief Executive, Songshoptaque, Bangladesh

Alagie B Janneh, President, IOGT-Gambia

Wilson Onyeanula, National Coordinator, Napyi Nigeria

Nelson Baziwelo Zakeyu, National Coordinator, Malawi Alcohol Policy Alliance (MAPA)

Theera Watcharapranee, Manager, Stop Drink Network, Thailand

Dhruba Prasad Ghimire, President, Pariwartan Sanchar Samuha (Pariwartan Media Group), Nepal

Nkatha Mwenda, Chairperson, Graceful Youth Recovery Centre, Kenya

Petros Sibanyoni, Founder/Chairman, Bambanani NGO, South Africa

Mphonyane Mofokeng, Founder and Director, Anti Drug Abuse Association of Lesotho

Brenda Chitindi, Founder and Executive Secretary, Zambia Heart and Stroke Foundation, Zambia

Bolormaa Purevdorj, MD, MPH, Chair, Population Health Research Center, Mongolia

Juliet Namukasa, Board Chairperson, Uganda Alcohol Policy Alliance

Sumnima Tuladhar, Executive Director, CWIN Nepal/Nepal Alcohol Policy Alliance

Tungamirai Zimonte, Executive Director, Youth Against Alcoholism and Drug Dependency, Zimbabwe


  1. Rehm J, Gmel GE, Gmel G, Hasan OSM, Imtiaz S, Popova S, Probst C, Roerecke M, Room R, Samokhvalov AV, Shield KD, Shuper PA. The relationship between different dimensions of alcohol use and the burden of disease—An update. Addiction. 2017;112(6):968-1001.
  2. 2  World Health Organization. Alcohol key facts. 2022 May 9. Available from: https://www.who.int/news-room/fact-sheets/detail/alcohol.
  3. 3  World Health Organization. Global action plan for the prevention and control of non-communicable diseases 2013-2020. 2013.
  4. 4  Jernigan D, Noel J, Landon J, Thornton N, Lobstein T. Alcohol marketing and youth alcohol consumption: A systematic review of longitudinal studies published since 2008. Addiction. 2017;112:7-20.
  5. 5  Murray R, Leonardi-Bee J, Barker A, Brown O, Langley T. The effect of alcohol marketing on people with, or at risk of, an alcohol problem: A rapid literature review. University of Nottingham & SPECTRUM, 2022.


Download the joint open letter (PDF)

For further reading

Overview of stories chronicling how Netflix fuels alcohol harm.

Why communities are calling for an alcohol ads-free Netflix and how alcohol marketing causes harm.