Impact of Pricing Policies on Purchases of Low and No Alcohol Beers and Ciders

The introduction of minimum unit price (MUP) in Scotland and in Wales shifted purchases from higher to lower strength products, more so for ciders than beers. In relative terms, the alcohol by volume of beer dropped by 2% and of cider by 7%. The findings highlight that MUP policy can facilitate shifts from higher to lower alcohol strength products.