The 2018 Fifa World Cup is in full swing, again. It is the world’s biggest sporting event. Reaching over 3.2 billion television viewers, the quadrennial World Cup is the most watched live sporting event globally. And so, Fifa’s hypocrisy is on full display, again, too.
Two examples after the first weekend of match play clearly expose Fifa’s profit interest from alcohol sponsorship contradicting the core values the organization claims to embrace…
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