The Story Of Absolut Vodka’s Latest Feminist Effort

Can a "consumer whisperer" be an agent of societal change? Kristina is exploring this question in her latest blog post, as she dissects the attempts of Absolut Vodka to appear feminist. Read about the story of Big Alcohol's latest attempt to capture the values (and attention and money) of empowered, emancipated women and other feminists and see how Kristina exposes[...]