The vast majority of the Swedish population does not value alcohol as an aspect of social gatherings. But the alcohol norm – not only in Sweden but across the world – seems to create a culture where people consume alcohol despite not wanting to.
How come people’s preferences can be suppressed in such a scale?
Why is it like that?
Who benefits from this actually?
In his revolutionary blog post, Lucas provides through-provoking answers to these questions. With the use of state-of-the-art science, he then suggests a completely new way to think about the role of alcohol in our societies…
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