You’ve Never Thought About The Alcohol Norm In This Way Before

The vast majority of the Swedish population does not value alcohol as an aspect of social gatherings. But the alcohol norm – not only in Sweden but across the world – seems to create a culture where people consume alcohol despite not wanting to.
How come people’s preferences can be suppressed in such a scale?
Why is it like that?
Who benefits from this actually?
In his revolutionary blog post, Lucas provides through-provoking answers to these questions. With the use of state-of-the-art science, he then suggests a completely new way to think about the role of alcohol in our societies…