For the Sober Inspiration Talk of Sober October 2021, we have the pleasure to hang out and talk with two innovative leaders of alcohol-free drinks businesses. Moa Gürbüzer, CEO, Oddbird, and Patrik Drobny, CEO, Anaperitivo. And we are excited about a thought-provoking conversation about the potential of alcohol-free drinks businesses to inspire alcohol-free choices, to change the alcohol norm, and create more curiosity about the alcohol-free way of life. We look forward to hearing about the insights and experiences from two trail blazers.