South Africa: Turf War Between Beer Giants

Heineken is gearing up to increase their share and loosen AB InBev's grip of the South African Beer market in the ongoing turf war. AB InBev currently dominates the South African Beer market accounting for 88% of South Africa's beer volumes and 86% of beer value. To compete with AB InBev, Heineken is gearing up. Recently Heineken invested in its[...]