The global network Big Alcohol Exposed documents the massive exposure of children to alcohol brand messaging during the UEFA Champions League Final. The match took place on May 28, 2016 in Stadio San Siro, Milano and went into extra time. Over the time of the match, Heineken beer brands surrounded the entire pitch on regular intervals – culminating in moments of eternal exposure, when the beer brand is visible during TV broadcasting of the first goal…
The global network Big Alcohol Exposed documents the massive exposure of children to alcohol brand messaging during the UEFA Champions League Final.
The match took place on May 28, 2016 in Stadio San Siro, Milano and went into extra time.
Over the time of the match, Heineken beer brands surrounded the entire pitch on regular intervals – culminating in moments of eternal exposure, when the beer brand is visible during TV broadcasting of the first goal.
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