We work for creating opportunities, providing environments and effecting conditions for all people to lead happier, healthier, richer and freer lives.
The Issues
The Problem
Alcohol is a major obstacles to sustainable development - on personal, community, and societal and global level. The higher consumption, the bigger harm. The consequences from this problem are serious, severe and pervasive on four levels...
Read moreReplacing the Alcohol Norm
The alcohol norm actively organises social life by deciding who belongs, how spaces are designed, which behaviours are excused, and whose experiences are taken seriously. Alcohol industry strategies - through marketing, availability, and cultural embedding - position alcohol as a gatekeeper of participation and direct attention away from the structural drivers of harm. Understanding how the alcohol norm operates creates the conditions to replace it with social norms rooted in inclusion, dignity, safety, and people’s real preferences.
Read moreThe Facts
Our work starts from evidence-based facts. Movendi International strives to disseminate the latest scientific evidence and information in order to foster crucial insight in and understanding of the policy-making processes and supply decision-makers and opinion leaders with crucial evidence.
Read moreResource Library
Movendi International strives to disseminate the latest scientific evidence and information in order to stimulate fact-based public discourse and to help facilitate data-driven policy making. The Movendi Library gives access to the publications of Movendi International and our members.