Previous World AF Days

One day for a global celebration of the alcohol-free way of life in all its shapes, ways and forms. One day for a global celebration of all the benefits of alcohol-free choices.

This page provides a comprehensive overview of all previous celebrations for World Alcohol-Free Day©.

2023 Theme: Expect More

For World Alcohol-Free Day 2023 we will highlight that the current alcohol norm is not good enough for people. And that we expect more from our social environments and relations than pushing alcohol all the time, everywhere.

#ExpectMore

When we – our minds, our preferences, our environments, our customs and cultures, our social norms – are liberated from alcohol, there is so much more life to embrace and enjoy. When alcohol is is not at the center anymore, the human, our relations, our real feelings, experiences, and preferences take center stage.

There is so much more to relations, events, social gatherings, special moments of joy or sadness than just the expectations that alcohol marketing and the alcohol norm teach us. There are friendships that last beyond the “happy hour”. There are jokes that are funny for real. There are authentic emotions. There are memories that last a lifetime. There is so much more to expect.

Get involved! Share your voice

Let’s talk about the elephant in the room: Most people don’t want alcohol to dominate every environment, every social event, every cultural practice and family gathering. Most of us want to connect authentically. We don’t want to be pressured to consume alcohol when we don’t want, don’t like it, or have other preferences. Most of us are tired by alcohol companies pushing alcohol on us all the time, everywhere. We are many who expect more from social relations than the boring and harmful focus on booze. Most of us want the people, our joint activities and interests to take center stage, not booze. We are many who expect more and want more healthy, more inclusive, and welcoming social norms than the oppressive alcohol norm.

We expect more from the environments we live, work, play, and party in. We expect:

• More family time liberated from alcohol.
• More social connections liberated from alcohol.
• More celebrations liberated from alcohol.
• More bars and restaurants liberated from alcohol.
• More dates liberated from alcohol.
• More nightlife liberated from alcohol.
• More sports liberated from alcohol.
• More social media liberated from alcohol.
• More holidays liberated from alcohol.
• More…

We invite you to record one sentence about what you would like to see more of liberated from alcohol. It can be anything – sports, politics, public space, restaurants, self-esteem, social connections, family time, etc.

We want to give voice to the many people who feel oppressed by the alcohol norm. We want to give voice to all the possibilities that open up beyond booze.

With all your video messages we will create a video collage of voices from around the world and share it as one movie on October 3rd.

We will also share with you your video in World Alcohol-Free Day 2023 design.

Get involved! Spread the word

We have create 50 social media assets for you. Feel free to use them and share them. Feel free to translate them into your local language.

Two pillars of the “Expect More” campaign

1. Exposing and questioning the oppressive alcohol norm.
2. Identifying, celebrating, and promoting the benefits of alcohol-free environments.

2022 World Alcohol-Free Day©

On October 3, people and communities around the world organize activities, take over social media, create alcohol-free environments, arrange events, and spread sober inspiration in their societies through small and big actions.

Tell your story

Tell your story about the benefits of going alcohol-free as you experience it.

Click here to share YOUR story and perspective.

People’s heart-felt stories

We asked people what it means for them to live free from alcohol. And here are their stories.

There are billions of people worldwide who enjoy the alcohol-free way of life. And they have different reasons, perspectives and stories to tell about their experiences – especially regarding the benefits of going alcohol-free. We have asked more than 50 of them from 17 different countries. And their stories portray inspiring diversity of people, perspectives and journeys. And their stories also convey a few common themes, across genders, regions, cultures and age groups.

Exciting Alcohol-Free Recipes

Cheers to World Alcohol-Free Day!

To celebrate in fine fashion, we have created an amazing Drinks Book with lots of exciting drinks – for every occasion.

Welcome to the best drink book of the 21st century

12 unique recipes to bring magic into your life. Are you ready to drink up? And then refill the good stuff?

This is the only book that provides you with outstanding drinks for every occasion and for every feeling.
You need a drink to get excited? We got you covered!
Crave a drink to relax and chill out? We got your back.

Thirsty for the perfect stuff for epic parties? We got the drink that carries you through the night, or weekend, or week – or however long you wanna party. Rather prefer reflecting on out- door adventures around a bonfire and need a drink that captures the mood? This book’s got it all – and a bit more.

Social media Assets – Share Sober Inspiration Online

We have prepared a set of social media assets for YOU!

Feel free to use them to join in the celebrations, spread the message and share Sober Inspiration online.

For this year’s World Alcohol-Free Day© we have prepared assets with a twist: facts about the alcohol-free way of life. Check it out and see if you knew all these facts.

Download the social media assets for free to use them for the celebration of World Alcohol-Free Day©.

2020 and 2021

Tell your story

Tell your story about the benefits of going alcohol-free as you experience it.

Click here to share YOUR story and perspective.

Join the event

Our virtual conference to discuss exciting topics with trailblazing leaders.

Register here to reserve your seat.

World Alcohol-Free Day© activities in 2020 and 2021 were four elements, taking into consideration the coronavirus pandemic.

• The flagship event is our World Alcohol-Free Day virtual conference.

The other three key elements are:

1. Crowd-sourced stories about the benefits of going alcohol-free;
2. Exciting recipes for alcohol-free drinks; and
3. Social media assets to share facts about the alcohol-free way of life.

Sober Inspiration Talks

The flagship event of the 2020 World Alcohol-Free Day© is our virtual conference: Sober Inspiration Talks.

We are celebrating World Alcohol-Free Day© by exploring key topics related to alcohol-free choices. With the Sober Talks series, we unite the global community of sober and sober curious people around inspiring leaders, trailblazers and innovative efforts to increase the attractiveness of alcohol-free choices.

Listen in and learn, Discuss and interact, contribute and share the sober inspiration.

We are covering different topics, such as: alcohol norm, alcohol-free challenges, and promoting well-being. And more are in the pipeline.

The Alcohol Norm – #1 Sober Inspiration Talk

Join Ann Dowsett Johnston, Farida Al-Abani, and Millie Gooch for a conversation about the alcohol norm – moderated by Kristina Sperkova, the International President of Movendi International.

All three of our rockstar speakers have unique perspectives, innovative thoughts and lots of experience with working to shatter the current alcohol norm and establish a new, fresher, freer and more inclusive social norm.

Ann Dowsett Johnston is the author of the bestselling book ‘Drink: The Intimate Relationship between women and alcohol’.

Farida Al-Abani is secretary general of the Think Tank Nocturum – new perspectives on alcohol.

Millie Gooch is a writer and the founder of Sober Girl Society.

This Sober Inspiration Talk is about exploring all aspects of the alcohol norm, for instance how it limits people’s freedom, how it affects women, what the current alcohol norm means for people with alcohol problems, and what the alcohol norm means for anyone who wants to make an alcohol-free choice – for whatever reason or period of time.

Relive the event

Watch the event recording here, and relive the powerful conversation, memorable quotes and profound insights.

Alcohol-Free Challenges – #2 Sober Inspiration Talk

Join another set of outstanding leaders, innovators and trailblazers for a conversation about potential and impact of alcohol-free challenges – moderated by Kristina Sperkova, the International President of Movendi International.

There are so many inspiring and successful examples of alcohol-free challenges around the world that are using different tools to support and help people around the world to reduce and quit alcohol and just to enjoy the alcohol-free way of life – for whatever reasons and time periods.

Hello Sunday Morning and Dry January are arguably the most well-known and successful platforms that have become cultural phenomena that have helped changed the conversation about alcohol, mental health and alcohol-free choices.

We look forward to a conversation about what the reasons for success are, lessons learned, and future developments.

Join Richard Piper, the Chief Executive of Alcohol Change UK, the organization running Dry January, and Andy Moore, the CEO of Hello Sunday Morning for a conversation about their work to make alcohol-free choices easier available, more attractive and to change the alcohol norm is doing so – moderated by Kristina Sperkova, the International President of Movendi International.

Crowd-sourced stories about the benefits of the alcohol-free way of life

There are billions of people worldwide who enjoy the alcohol-free way of life. And they have different reasons, perspectives and stories to tell about their experiences – especially regarding the benefits of going alcohol-free.

2019 

Here you find all the inspiration you need for October 3, 2019 to join this year’s World Alcohol-Free Day. The 2019 theme is #SoFree.

Download for free and enjoy the inspiration: 2019 World Alcohol-Free Day© Manual – for inspiring activities to celebrate the alcohol-free way of life and all its benefits. Check it out and try it out on October 3.

2018

Here you find all the inspiration you need for October 3, 2018 to join this year’s Global Drink Revolution Day. The 2018 theme is #YesToMore.

Download for free and get involved with the awesomeness: 2018 Global Drink Revolution Day© Action Guide – for awesome activities to celebrate the alcohol-free way of life and all its benefits. Check it out and try it out on October 3.

2017

Enjoy the recapitulation of the first ever Global Drink Revolution Day© on October 3, 2017. The 2017 theme is #DrinkRevolution.

Download for free and get engaged in the revolution: 2017 Global Drink Revolution Day© Action Guide – for six concrete actions to take to join the revolution on October 3.

Watch the wrap-up film from the 2017 Global Drink Revolution Day©, the first ever.