New Heineken Deal
Manchester United manager Jose Mourinho has reportedly agreed a new deal endorsing Heineken, the third largest beer brewer in the world and main sponsor of UEFA Champions League.
According to reports, Mourinho will add another £4million-a-year to his gigantic salary after signing an ad deal with Heineken. The Manchester United boss, 53, now rakes in £10m-a-year in endorsements on top of his £12m salary at Old Trafford.
Mourinho will become Heineken’s global football ambassador and will be the new face of the beer giant and is set to star in a new series of commercials.
Other endorsement deals Mourinho has are: Hublot watches, Jaguar, BT Sport, Adidas, Atlantis hotels, Lipton Tea and EA Sports. These deals make Mourinho the best paid football manager in the world.
More money for Mo, more harm for football fans
For Mourinho this deal is lucrative. But it major negative effects. As the alcohol industry tightens its grip of football, flooding the sport with money and aggressive marketing, children and youth are getting exposed to more and more alcohol harm.
- Primary school children in England and Wales are more familiar with alcohol brands than with brands of biscuit and cake companies.
- Alcohol marketing increases the likelihood that kids and youth will start using alcohol, and that they will consume more if they are already using alcohol.
- Children who love to watch sports on TV are more exposed to alcohol ads than their peers who watch non-sport TV.
