Social Psychological Dimensions of Alcohol Availability: The Relationship of Perceived Social Obligations, Price Considerations, and Energy Expended to the Frequency, Amount, and Type of Alcoholic Beverage Consumed
Abstract
Introduction and method
A random survey of 580 respondents conducted in the spring of 1980, in California, collected data on the frequency and amount of alcohol consumption for beer, wine, and distilled spirits.
The independent variables were three dimensions of subjective availability. Sociodemographic information was also collected.
Results and conclusion
Regression analysis for the frequency and amount of consumption revealed that the availability measures explain significant amounts of the variance.
The normative influence of social obligations to serve alcohol was more salient than price considerations and energy spent on purchasing.
Canonical correlations further specify the relationships between variables and the differential consumption of alcoholic beverages.
