One day for a global celebration of the alcohol-free way of life in all its shapes, ways and forms. One day for a global celebration of all the benefits of alcohol-free choices.

One day to share sober inspiration. One day to celebrate sober choices – short- or long-term, big or small ones. One day to portray the diversity of the people going alcohol-free and their perspectives. One day to bring people together around alcohol freedom.

October 3, every year, is World Alcohol-Free Day©.

Get engaged in the celebration

On October 3, people and communities around the world organize activities, take over social media, create alcohol-free environments, arrange events, and spread sober inspiration in their societies through small and big actions.

Tell your story

Tell your story about the benefits of going alcohol-free as you experience it.

Click here to share YOUR story and perspective.

Join the event

Our virtual conference to discuss exciting topics with trailblazing leaders.

Register here to reserve your seat.

2020 World Alcohol-Free Day Activities

This year’s celebrations comprise four awesome elements, of course taking into consideration the coronavirus pandemic.

  • The flagship event is our World Alcohol-Free Day virtual conference.

The other three key elements are:

  1. Crowd-sourced stories about the benefits of going alcohol-free;
  2. Exciting recipes for alcohol-free drinks; and
  3. Social media assets to share facts about the alcohol-free way of life.
Flagship event (series): Sober Inspiration Talks
Billions of people live alcohol-free: Here are their stories
Exciting drinks you can refill boundlessly
Social media assets: Get in on the social media fun.

Sober Inspiration Talks

The flagship event of the 2020 World Alcohol-Free Day© is our virtual conference: Sober Inspiration Talks.

We are celebrating World Alcohol-Free Day© by exploring key topics related to alcohol-free choices. With the Sober Talks series, we unite the global community of sober and sober curious people around inspiring leaders, trailblazers and innovative efforts to increase the attractiveness of alcohol-free choices.

Listen in and learn, Discuss and interact, contribute and share the sober inspiration.

We are covering different topics, such as: alcohol norm, alcohol-free challenges, and promoting well-being. And more are in the pipeline.

The Alcohol Norm – #1 Sober Inspiration Talk

Join Ann Dowsett Johnston, Farida Al-Abani, and Millie Gooch for a conversation about the alcohol norm – moderated by Kristina Sperkova, the International President of Movendi International.

All three of our rockstar speakers have unique perspectives, innovative thoughts and lots of experience with working to shatter the current alcohol norm and establish a new, fresher, freer and more inclusive social norm.

Ann Dowsett Johnston is the author of the bestselling book ‘Drink: The Intimate Relationship between women and alcohol’.

Farida Al-Abani is secretary general of the Think Tank Nocturum – new perspectives on alcohol.

Millie Gooch is a writer and the founder of Sober Girl Society.

Ann Dowsett Johnston
Farida Al-Abani
Millie Gooch

This Sober Inspiration Talk is about exploring all aspects of the alcohol norm, for instance how it limits people’s freedom, how it affects women, what the current alcohol norm means for people with alcohol problems, and what the alcohol norm means for anyone who wants to make an alcohol-free choice – for whatever reason or period of time.

Date: October 3, 2020

Time: 1PM UTC

Place: ZOOM

Relive the event

Watch the event recording here, and relive the powerful conversation, memorable quotes and profound insights.

Alcohol-Free Challenges – #2 Sober Inspiration Talk

Join another set of outstanding leaders, innovators and trailblazers for a conversation about potential and impact of alcohol-free challenges – moderated by Kristina Sperkova, the International President of Movendi International.

There are so many inspiring and successful examples of alcohol-free challenges around the world that are using different tools to support and help people around the world to reduce and quit alcohol and just to enjoy the alcohol-free way of life – for whatever reasons and time periods.

Hello Sunday Morning and Dry January are arguably the most well-known and successful platforms that have become cultural phenomena that have helped changed the conversation about alcohol, mental health and alcohol-free choices.

We look forward to a conversation about what the reasons for success are, lessons learned, and future developments.

Join Richard Piper, the Chief Executive of Alcohol Change UK, the organization running Dry January, and Andy Moore, the CEO of Hello Sunday Morning for a conversation about their work to make alcohol-free choices easier available, more attractive and to change the alcohol norm is doing so – moderated by Kristina Sperkova, the International President of Movendi International.

Date: October 12, 2020

Time: 9AM CEST

Place: ZOOM (Facebook live)

Event registration

Register and reserve your seat.

Sign up for this free and unique event here.

Promoting well-being holistically – #3 Sober Inspiration Talk

Join another set of outstanding leaders, innovators and trailblazers for a conversation about promoting well-being holistically – moderated by Kristina Sperkova, the International President of Movendi International.

There are awesome businesses and opportunities available now to empower people and communities to increase and promote well-being – and to do so holistically. Maybe it has never been so easy for such a large number of people worldwide to get support and use innovative to make healthy lifestyle choices for their well-being.

We bring together some of the most innovative and successful leaders to discuss the rising interest in health and well-being, why that is and what the future might hold; we will discuss what kind of support people need and will be needing and what the biggest lessons are in promoting well-being holistically.

Date: TBD

Time: TBD

Place: ZOOM

Crowd-sourced stories about the benefits of the alcohol-free way of life

There are billions of people worldwide who enjoy the alcohol-free way of life. And they have different reasons, perspectives and stories to tell about their experiences – especially regarding the benefits of going alcohol-free.

WHAT IT MEANS TO LIVE ALCOHOL-FREE. REAL PEOPLE. HEARTFELT STORIES.

We asked people what it means for them to live free from alcohol. And here are their stories.

There are billions of people worldwide who enjoy the alcohol-free way of life. And they have different reasons, perspectives and stories to tell about their experiences – especially regarding the benefits of going alcohol-free. We have asked more than 50 of them from 17 different countries. And their stories portray inspiring diversity of people, perspectives and journeys. And their stories also convey a few common themes, across genders, regions, cultures and age groups.

Exciting Alcohol-Free Recipes

Cheers to World Alcohol-Free Day!

To celebrate in fine fashion, we have created an amazing Drinks Book with lots of exciting drinks – for every occasion.

Welcome to the best drink book of the 21st century

12 unique recipes to bring magic into your life. Are you ready to drink up? And then refill the good stuff?

Download for free here…

This is the only book that provides you with outstanding drinks for every occasion and for every feeling.
You need a drink to get excited? We got you covered!
Crave a drink to relax and chill out? We got your back.

Thirsty for the perfect stuff for epic parties? We got the drink that carries you through the night, or weekend, or week – or however long you wanna party. Rather prefer reflecting on out- door adventures around a bonfire and need a drink that captures the mood? This book’s got it all – and a bit more.

Social media Assets – Share Sober Inspiration Online

We have prepared a set of social media assets for YOU!

Feel free to use them to join in the celebrations, spread the message and share Sober Inspiration online.

For this year’s World Alcohol-Free Day© we have prepared assets with a twist: facts about the alcohol-free way of life. Check it out and see if you knew all these facts.

Download the social media assets for free to use them for the celebration of World Alcohol-Free Day©.