Fake Free, what?
Fake Free is the world’s most innovative approach to substance use prevention.
It has been developed by our members from Sri Lanka – who have a long history of questioning the real effects of alcohol and analyzing the power of expectancies – and from Sweden. Ever since, Fake Free is being used in Poland, Serbia and Bosnia and is coming to Kenya and Germany.
Fake Free purpose
Fake Free is an innovative and evidence-based prevention method that
- Questions the alcohol norm and unfair advantages attached to alcohol use
- Deconstructs the positive expectation associated with using alcohol
- Exposes the myths and strategies of the alcohol industry,
- Promotes media and corporate literacy, and that
- Analyzes prevention programs for their effectiveness.
Fake Free mission
Fake Free works to shatter the alcohol norm, bust alcohol myths and increase the freedom for people to make healthy, fun choices – fake free.
Fake Free puts the spotlight on research findings in the field of prevention and effective strategies to protect young people from alcohol harm.
Fake Free works to de-glamorize alcohol and exposes the unfair and illogical advantages that people get when they are under the influence of alcohol.
About the Power of Expectations, or…Who said alcohol is fun?
Honestly, the most common reasons for people to use alcohol are to:
- Make out
- Have fun with friends,
- Be talkative,
- Or simply – to relax
But can all that fun stuff fit into a bottle? Is alcohol a magic potion that can provide all that on purely chemical basis?
Fake Free challenges the social construction of alcohol
It’s the people who make the party awesome, not the drinks, bro.
There are no real medical proofs that it is alcohol that makes people feel all the fun. What actually happens when we use alcohol is that we are so strongly convinced that alcohol will make us so free and happy that already the mere expectation makes us intoxicated.
We could say that one does not get intoxicated on alcohol but on expectations.
Ethanol – the grand placebo
The best way to prove alcohol’s placebo effects is a blind test.
Fake Free encourages people to spread inspiration and good vibes.
Alcohol and other drugs aren’t that interesting any way.
Fake Free wishes to create more party free from forced rules and lethargy.
Fake Free Community action
The third dimension of Fake Free – complementing the prevention approach and the think tank thought leadership work – is the community action campaign.
Fake Free empowers people to create events, parties and activities that challenge the alcohol norm, question myths perpetuated by Big Alcohol and at the same time are fun, exciting and creative – everything that young people want to be.
Fake Free community action is about busting myths and exposing the alcohol industry in creative way, using art – like graffiti. Fake Free community action is about public events that encourage and challenge people to question their assumptions about alcohol and its effects.
Fake Free community action is about empowering the community to stop giving illogical advantages to people who have used alcohol. And Fake Free community action is all about party, fun and hanging out with awesome people.