Welcome to a brand new edition of carefully curated alcohol policy news, the latest scientific updates, and brand-new stories about the predatory practices of the alcohol industry.
This week’s Special Feature explores the “Revealing Alcohol Advertising at 2023 Super Bowl”.
This newsletter includes our Alcohol Issues Podcast and three upcoming event alerts.

Alcohol Issues Newsletter February 13 – 20, 2023

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Alcohol Issues Special Feature – No. 07

Revealing Alcohol Advertising at 2023 Super Bowl

This Special Features chronicles how the National Football League (NFL) is doing the dirty work for the alcohol industry. Three stories reveal how the NFL opened the floodgates for alcohol advertising and how the alcohol industry in spending in advertising to reach people and drive consumption.

Four more stories depict the larger context of alcohol sports sponsoring and advertising and the harm it causes.

And one long-read explores the three ways in which alcohol marketing is causing harm and the one solution that is proven to help protect people and communities.

Beer and Booze Wars and Celebrities: How Super Bowl 2023 Turned Into an Alcohol Advertising Frenzy

Who were the alcohol companies that invested heavily in Super Bowl advertising?

What were their advertising campaigns about?

How much airtime did they buy and how much did they spend?

Which celebrities did Big Alcohol recruit to get people’s attention?

How does alcohol industry advertising compare to other major industries?

In this blog post, Maik Dünnbier answers key questions about the beer and booze war that unfolded during Super Bowl 2023.

This year’s Super Bowl was historic because the dominant beer advertiser AB InBev relinquished its iron grip and opened for more alcohol industry competitors to advertise during Super Bowl. Maik shares data and analysis about how much airtime alcohol ads received, what it cost, and what it all means.
Super Bowl 2023 was the venue of a beer and booze war that is only accelerating. Maik shares analysis of two key aspects of this booze war and what we can expect from alcohol companies going forward.

In 2019, the National Football League (NFL) opened the floodgates for Big Alcohol to use NFL players for alcohol marketing and promotions. The NFL has worsened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time.

Also in 2019, Movendi International exposed how Anheuser-Busch InBev – the world’s largest beer producer – made gigantic investments in alcohol promotions during major sports events, like the Fifa World Cup, the Super Bowl and other tournaments with global viewerships.

And we explained how this aggressive investment in brand promotion and consumption could be understood in connection to the beer giant’s performance on the stock markets and its ability to make shareholders happy.

We reveal how and to which degree professional sports are a major source of promoting unhealthy products and environments. Elite athletes have become promoters of harmful products – instead of inspiring millions to live healthy and well.

Sports fans are continuously exposed to alcohol advertising and sponsorship during sports broadcasts. This has a long-term effect on their alcohol use, according to a landmark study.

In 2021, alcohol industry insiders reported that advertising spending would grow by 5.3% faster than the market in 2021, as the hospitality industry would open up after COVID-19 restrictions. The alcohol industry will spend twice as much on television as the average advertising spending, readying an avalanche of alcohol ads in 12 major markets.

In 2022, Movendi International already developed a Special Feature to provide a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to reach its goals.

Alcohol marketing causes harm to children and youth and other vulnerable groups. Alcohol marketing saturates society with alcohol, and perpetuates the harmful alcohol norm. And alcohol marketing prevents evidence-based alcohol industry regulation.
These are the three ways how alcohol marketing causes harm.
In this blog post, Maik Dünnbier provides state of the art analysis of how this happens exactly, using a concrete Heineken example, and the best available scientific evidence.
And he explores the question of what can be done about it. There is a solution and it turns out most people support it.

The Alcohol Issues Podcast

The Alcohol Issues Podcast is an original production by Movendi International. It’s a show about current alcohol issues of global importance. Through in-depth conversations with policy makers, community leaders and scientists, we explore alcohol policy issues, discuss landmark scientific studies, and expose the alcohol industry.

The Alcohol Issues Podcast is a unique resource to stay updated about latest developments in the field of alcohol policy and science. We make complex issues more easily understandable and drive the global conversation about modern alcohol policy solutions.

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